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About Us


 Batista Family Photo

Hey there, and welcome to the AlignedPlay family! We're beyond grateful that you've stopped by to share this exciting journey with us. Get ready to embrace a home filled with laughter, joy, and endless possibilities!

AlignedPlay was born out of the love and passion of parents, Alex and Amira. As they watched their own children's imaginations and creativity bloom through play, they knew they had to create something extraordinary.

Inspired by the wisdom of Maria Montessori, we've come to believe that "play is the work of the child." This guiding principle has ignited a fire within us to curate toys that unleash boundless creativity in every child.

Our products are thoughtfully designed, embracing simplicity and open-endedness, to spark the wildest of imaginations. They are not just toys; they are gateways to a world where play knows no limits.

At AlignedPlay, we live and breathe our core values:
Aligned with PLAY
Aligned with CREATIVITY
Aligned with IMAGINATION
Aligned with STYLE

When you shop with us, you become part of a family built on integrity, relationships, and unparalleled service. We promise to do right by you, treating you like family, and delivering an experience that will leave you in awe.

Your child's journey is our journey, and we can't wait to witness their imagination take flight through the magic of play. Whether you're here to explore, shop, or simply be inspired, know that we're here for you every step of the way.

With boundless excitement,

Alex + Amira